• Group firm on expansion strategy for better customer care
  • Operations inspired by Toyota values of Customer First


Faisal Bader Al Sayer Chairman and ALSAYER Board of Directors along with Distinguished Guests attend the opening ceremony of newest and most diverse car showroom at Aswaq Al Qurain.

KUWAIT: Mohamed Naser Al-Sayer & Sons EST CO., one of the Al-Sayer Group Holding Companies held an opening ceremony to inaugurate the newest and the most diverse new showroom for Toyota and Lexus cars at Aswaq Al Qurain. The first of its kind showroom at the auto zone area is designed to showcase both Toyota And Lexus New and Certified Models in addition to the exclusive Parts Outlet and Accessory Center.

ALSAYER Board of Directors Faisal Bader Al-Sayer Chairman, Sayer Bader Al-Sayer Executive Vice Chairman, Mubarak Naser Al-Sayer CEO, Mohamed Naser Al-Sayer Executive Board Member welcomed and acknowledged the presence of the attendees including His Excellency the Ambassador of United States  Lawrence R. Silverman, His Excellency the Ambassador of Thailand Dusit Manapan, Deputy Chief of the Mission from The Embassy of Japan Tadashi Fujiwara, Charge D’Affaires of the Embassy of Republic of Indonesia  Gantosori Tanjung, Representative from Taipei Commercial Representative Office in the State of Kuwait Mr. Hua Wei Mou, Naomichi Hirose from Toyota Motor Corporation, Members from Kuwait Automotive Union and Ministry Departments, valued partners from Press, representatives of the media,  guests from banks and financial institutions and partners from fleet businesses.

Distinguished guests attended the symbolic ribbon cutting ceremony to inaugurate the showroom and later joined the official press conference followed by an interactive presentation of the facility.

Bengt Schultz Chief Operating Officer, Johan Heislitz Senior Business Director Toyota Group Sales, Desmond Lew Business Director Group Parts, Accessories and Logistics, Jacques Feghali Chief Services Officer, Stephen Cleary Chief Marketing Officer along with heads of the trading units of the Group were also present at the event.

Speaking on the occasion Mubarak Naser Al Sayer said “We are honored to be the first distributor to unveil such a diverse automotive showroom and we look forward to drive positive changes in the automotive business around this area. Aswaq Al Qurain area in the Mubarak Al Kabeer Governorate is undergoing tremendous development. Residential projects and commercial establishments are increasing. Consumers are looking for different services and products to match their individual lifestyles. So, addressing their needs is the key to our growth in every segment that we compete in.”

The Building

  • The new showroom spreads on a total built-in area of 17600 M2
  • The total foot print of the facility is divided as:
    • Toyota and Lexus New car showrooms in multiple levels – where customers can conveniently engage with our sales team and explore our exciting line-up of cars
    • First basement features Certified cars – our line-up of pre-owned cars with comprehensive check and matched to quality standards
    • Second level of basement has parking spaces for 80 cars
    • The showroom also features spare parts outlet, accessories display zone
    • Convenient test drive zone
    • There is a dedicated area for offices for financial services and insurance

“AlSayer has always been breaking new ground, and today we are opening the doors of our new car showrooms for Toyota and Lexus - first of its kind in Aswaq Al Qurain. As Kuwait is growing, we intend to grow our network of showrooms and service facilities to stay close to our customers by being a part of their neighborhood. We want to make our customer feel at home when they are visiting us.” said Bengt Schultz.

The design of this building has also been aligned with the Group’s strategic focus on sustainable business solutions. This includes Solar system for power generation, large glass facades for natural day light, latest LED light fittings, auto water mixers, automatic car wash.

From The members of the Board to every single member of team, is focused to deliver an unsurpassed customer experience and fulfil “putting a smile on every customers face”.

To align with ambitious development plans of Kuwait, the Group is continuing to focus on facility expansion. New showroom at Jahra and a new service facility in Fahaheel will be opening soon. Despite the expenses involved the Management is committed to bring World’s best technicians, services and facilities for our customers.

The Group believes State of the art facilities is a good beginning, but to make them come alive and to provide an outstanding customer experience a team of dedicated, well trained and enthusiastic employees is essential. The Management encouraged the team in Aswaq Al Qurain to meet and serve the customers and deliver an outstanding job.