THE BEST GETS EVEN BETTER
TOYOTA RAISES THE BAR YET AGAIN
BE STYLISH AND BE DYNAMIC
WITH THE OVERWHELMINGLY BEAUTIFUL
NEW GENERATION CAMRY 2016
Boldest Looking Camry Ever
More Expressive, More Athletic, More Confident
* Captivating design & sumptuous interiors command instant attention
* Top Class performance leads to an outstanding driving experience
* Comprehensive safety features provide ample protection
* Fully loaded XSE sports variant makes a distinctive statement
The New Camry features bold exterior design, Stylish Interiors for designer comfort along with rewarding space, advanced technology, Smart safety systems and outstanding performance to trigger pure excitement.
KUWAIT – Mohamed Naser Al Sayer & Sons (MNSS), One of the Al Sayer Group Holding Companies held an official press conference event to launch the all new Camry 2016. The car was revealed by Faisal Bader Al Sayer, Vice Chairman Al Sayer Group Holding, Johan Heislitz Senior Business Director Toyota Vehicle Sales and Imran Malihi General Manager, Representative of Toyota. The launch event was attended by TMC delegates, distinguished guests from the Government Sector, valued fleet customers, members of the press and media and Senior Managers from other business units of the Group. The launch event was followed by unveil ceremony for public later during the day at Al Kout Mall Fahaheel and Slayel Mall Jahra.
The New Camry will also be in display at the Avenues Mall from 10 June 2015. The Malls display will feature the exciting user friendly software photo/video booth, which will enable visitors to share HD photos and videos of their “Selfie with the New Camry” to popular social media platforms along with True Quality Photo Prints Processed in less than 15 Seconds. Visitors will be able to directly post the picture on Social media and follow our Toyotakw accounts depending on which platform they are using. All selfies will be posted in social media with hashtag #Overwhelmingbeautiful, mentioning Toyotakw.
Speaking during the launch event Faisal Bader Al Sayer, Vice Chairman Al Sayer Group Holding said “Incorporating Toyota’s traditional development philosophy of Quality, Durability and Reliability, the newest Generation of Camry highly compliments the new design direction that has led Toyota to develop cars with dynamic and exciting exterior designs while increasing the “Waku-Doki” fun to drive quotient. This has also resulted in a quantum jump in customer satisfaction while giving customers the peace of mind of Toyota ownership.
Mohamed Naser Al Sayer & Sons consistently strives to relentlessly work towards keep building on the 60 years of remarkable achievements through best in the business work principles and customer care excellence approach
We are committed to the strategy for steady development, improvement and growth in the Kuwaiti market with firm and confident expansion plans. We always aim to offer ever greater value for our customers through continued improvement and development based on our confidence in the Kuwaiti market”.
Toyota has raised the bar yet again in the mid-size sedan segment with a bold, bumper-to-bumper redesign of the new Toyota Camry to open a new chapter in the illustrious history of the world’s most popular mid-size sedan. With a striking new design, new model grades, and more dynamic handling, the new Toyota Camry which is being introduced in the Middle East, is Toyota’s best ever Camry and puts the hot-selling model truly in a league of its own.
According to the car’s Chief Engineer Masato Katsumata, the new-look Camry was developed for customers who want a car with more emotional styling and greater driving enjoyment. “We wanted to produce a Camry that appeals to its traditional customers as well as to younger buyers,” he said. As a result, the latest Camry is the boldest-looking Camry ever. The car is more expressive, more athletic and more confident.”
Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, TOYOTA Motor Corporation, said, “The new Toyota Camry blends an evolution of the car’s values – such as comfort, efficiency, reliability and safety – with a more appealing design and engaging driving experience. With its striking hood lines and statement-making front grille, the car is designed for those who dare to be bold, and combines refinement and performance like never before. I would like to thank our customers in the region for their loyalty and support over the years. The new Camry is our way of repaying their trust by making a truly special vehicle for them.”
Briefing Toyota’s progress Masoud Wahba, General Manager Toyota Sales MNSS said “Toyota’s sales saw a balanced growth across its diverse portfolio of sedans, SUVs and pickups to maintain its leadership position in the region. The consistent growth in sales during the year 2014 validates the success of Toyota’s new design direction in terms of developing more emotionally compelling products to connect with consumers.”
Since its debut in 1982 and subsequent evolution over six generations, Camry has come to be embraced by people around the world for its excellent performance, ride quality and its high level of QDR (Quality, Durability and Reliability). The car has established an unshakeable presence in the standard mid-size sedan market – both in the Middle East and around the globe – selling more than 15 million units worldwide.
For its latest upgrade, Toyota designers and engineers re-imagined nearly every exterior surface of the car, with only the roof remaining unchanged. The new, upscale interior features premium, soft-touch materials throughout the spacious cabin, and advanced instrumentation with intuitive controls helps keep the driver’s eyes safely on the road ahead.
The new Toyota Camry is offered in the Middle East in four variants – the GL, GLX, SE and the sporty XSE.
Captivating Design & Sumptuous Interiors
An aggressive looking front bumper and grille and pronounced side character lines give the new Camry a far more expressive style. It’s a sleeker look that’s also slightly longer and communicates a dynamic stance and presence. In profile, a pronounced body line starts from the Camry’s muscular front fender and spans across the doors and rear quarter panel, conveying a sense of motion.
Sleek new headlamps are the eyes in a new Camry face that makes an immediate impression. The new Toyota Camry offers LED low and high beams, and front turn signal indicators and LED DRLs are integrated for an elegant appearance. Tail lamps wrap around into the tapered rear quarters for a more sophisticated look, while 17-inch wheels and an available dual exhaust signal impressive performance, helping motorists get the most out of their drive.
The new Camry has an interior that thrills before the driver even starts moving. With its intuitive top-flight technology and high-contrast stitching, the cabin feels more like a cockpit than anything else, and the driver-focused layout is designed to reduce distraction. A sleek center stack with 4.2-inch TFT screen makes it easy to access content with an information layout which is simple and easy to understand.
Sit inside the new Toyota Camry to very quickly see, and feel, the difference. Genuine leather-trimmed surfaces are situated throughout the cabin, and trim elements are finished in wood-grain-style accents and satin chrome. A new generation frame construction has been adopted for the front seats to provide enhanced comfort. The front seatback height and the cushion shape have been modified, increasing the surface area that contacts the body, resulting in comfortable and anti-fatigue seats. A power 8-way adjustable driver seat and 4-way adjustable front passenger seat are also available. The rear seats split and fold forward so passengers can carry more things, and the ample leg room makes this space ultra-versatile, ensuring the Camry has some real utility that’s eager to be put to good use on the next trip.
Extensive real world road testing to fine-tune cabin noise levels has resulted in the creation of a cabin that allows those inside to easily hold a conversation and enjoy an unmatched level of quietness that stands out in its class. This special attention to reducing unwanted wind and road noise has resulted in the quietest-ever Camry cabin.
A high performance yet compact, lightweight and fuel efficient air conditioning system has been adopted to deliver top class cooling and comfort while being environmentally friendly. The independent left/right temperature controls allow separate temperature zones to be automatically set for the driver and front passenger seats.
Adding to the class-leading comfort and utility quotient of the new Camry is the availability of a 10-speaker JBL Matrix 5.1-channel surround system with JBL GreenEdge technology, which provides top class audio performance. It features a JBL GreenEdge 8-channel amplifier which is 66% smaller and lighter and 50% more efficient (low current consumption) with JBL GreenEdge speakers have been adopted, resulting in efficient sound output that is twice as powerful using the same amount of current.
The new Toyota Camry is available in 10 colors, including two new colors - Dark Blue, a modern and rich metallic blue color with bright sparkle that indicates power and function, and Light Blue which expresses longevity, elegance and sophistication. Four interior colors are also available: Ivory, Gray, Black, Gray & Black.
Top Class Performance
If the new Camry looks like a stunner, it drives like a dream. The car features a 2.5 liter four-cylinder engine that produces 181 horsepower and 235 NM of torque, allowing it to deliver best-in-class engine performance and quietness. The engine employs Dual Variable Valve Timing with intelligence (Dual VVT-i) which controls valve timing on both the intake and exhaust camshafts for optimal performance and efficiency at all engine speeds. A 6-speed automatic transmission enables smooth manual-like shift feeling and is complemented by an innovative flex-start control that proactively engages the lock-up clutch when starting off to enhance power transfer efficiency and lower the engine speed, contributing to excellent fuel economy. The newly developed Electric Power Steering (EPS) on all the new Toyota Camry models is tuned for better on-center feel, enhanced stability and more direct-feeling steering inputs.
The use of the latest in efficient, lightweight and low-emission technologies has helped reduce kerb weight while ensuring high performance across the entire rev range. A preload differential that provides torque to limit the differential motion under light loads or low rotational speed differences helps the car realize excellent starting off performance and straight line stability.
The chassis and body structure are bolstered with additional spot welds, enhancing rigidity for better ride quality. Re-tuned suspension and steering systems along with optimized aerodynamics take the new Toyota Camry’s handling to a whole new level of responsiveness.
Comprehensive Safety Features
The new Toyota Camry continues Toyota’s comprehensive approach to safety to ensure peace of mind for customers, with the car coming equipped with an array of safety features designed to give them the confidence they need every time they take the car out for a spin. These include Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), and more. For e.g, EBD control utilizes ABS hydraulic control to optimize the distribution of braking force between the front and rear wheels in accordance with driving conditions and vehicle load. In the case of Brake Assist, if the brake pedal is suddenly and rapidly depressed, it helps the driver with braking by generating a larger braking force.
The new Camry also employs an advanced collision safety technology designed to not only ensure occupant safety but also to reduce pedestrian injuries. The body construction disperses collision energy through many frame components for effective energy absorption, thereby controlling cabin deformation to ensure survivable space after a collision. The front bumper absorber has been given a concave shape in order to reduce intrusion by controlling vehicle under-ride in a frontal collision.
There are also a suite of convenience equipment that includes Rear View Monitor with Guide Lines, a Parking Assist System that alerts the driver when approaching obstacles in blind spots behind, and a Back Sonar System that uses ultrasonic sensors to detect obstacles behind the vehicle and informs the driver of the position and distance between the sensors and the obstacle using a buzzer. The new Camry features 6 SRS airbags, including driver’s airbag and knee airbag, front passenger airbag, front side airbags and full-length side curtain airbags that help reduce the collision energy imparted to occupants’ heads in the event of a side collision. In addition, it is provided with 3 point Emergency Locking Retractor seatbelts for the driver along with 3-point Automatic Locking Retractor for the front passenger and rear seats.
Camry Sport Model XSE makes distinctive statement
Bold, aggressive and stylishly modern, the new sport model (XSE) makes an immediate design statement with its smoked chrome upper grill, piano black lower grill and dark chrome coated headlamps. The car’s edgy look injects some serious high-end sportiness to the Camry nameplate. The XSE grade comes loaded with a raft of exclusive features in the form of automatic air conditioning control panel, sporty seats dressed in Alcantara and genuine leather, a newly designed two dial Optitron meter, and race-inspired paddle shifters that put the power at customer’s fingertips.
The Camry XSE also gets 17-inch wheels and more sharply tuned suspension and steering along with satin chrome ornamentation with an enhanced quality feel that helps reduce light reflecting from each part. Additional under covers fins have been adopted leading to excellent aerodynamic performance and handling stability. A total of 9 exterior colours are available for the XSE grade which includes Super White 2, White Pearl CS, Gray M.M., Dark Steel MC, Silver ME, Attitude Black MC, Red MC, Lt. Yellow M.M. and Dark Blue M.M.