Toyota remained the most valuable automotive brand worldwide for the 11th straight year in Interbrand’s new ranking of the 100 Best Global Brands
Interbrand has ranked Toyota as the best automotive brand of 2014 in the list of Best Global Brands recently published. The Japanese manufacturer achieved the numero uno position in the automotive industry as the most valuable and powerful car brand globally and eighth important brand across all business categories. The rankings announced recently is based on the evaluation of three key components: financial performance of the brand, influential power of the brand among consumers in purchase decision making and the brand power in terms of creating loyalty and sustainability in demanding a premium value. All of which gave Toyota $ 42.3 million, posting 17% year on year increase in brand value.
Traditionally perceived as a solid, trustworthy brand, Toyota’s new design direction has led Toyota to develop cars with dynamic and exciting exterior designs while increasing the fun to drive quotient. Adding “excitement” to the brand across the board to be reflected increasingly in its products and pace of new launches are a top priority for Toyota CEO Akio Toyoda. Interbrand also attributes Toyota’s sterling performance in part to its perceived dominance in greener technology. The Prius has become the environmentally friendly personal mobility status symbol of choice among many consumers worldwide.
Significant advancements were made by Toyota in areas ranging from workforce diversity to mobile technology and alternative powertrains, including the brand’s first zero-emission hydrogen fuel-cell vehicle (FCV). Driver Awareness Research Vehicle, which was displayed by Toyota in the previous Los Angeles Auto Show, uses advanced technology to help driver, passenger, and the vehicle itself work together as a team to achieve safer driving. The Toyota Mobility Foundation was also established utilize Toyota’s core competencies to address needs ranging from mobility disparities in emerging countries to next generation mobility in developed markets. By prioritizing collaboration, putting sustainability and innovation at the top of its agenda and investing in mobility Toyota is strongly positioned to thrive in a changing world.