Toyota is the best resale value brand for the third year in a row
Lexus emerged as the best luxury brand in resale value, most trusted and 5 year cost of ownership 
Toyota and Lexus brands emerged winners and were chosen as Best Brands of the 2014 Kelley Blue Book Best (KBB) Resale Value Awards. The awards are results of the best research and analysis process in the industry and recognize automakers' outstanding achievements in producing vehicles that best retain their value over the first five years (60 months) of new-vehicle ownership. The winners deserve recognition and fame, because of the most profound belief that each of them will stand the test of time, providing good value year after year after year. 
Every year KBB gives special recognition in the form of the Best Brand and Best Luxury Brand awards for overall combined resale-value portfolio performance. To win one of these awards, an automaker must offer great vehicles across its entire model line and keep high production standards matching market requirements. 
Kelley Blue Book's Best Brand and Best Luxury Brand awards are the pinnacle of what every car company on the planet wants to be recognized as: An undisputed icon of long-term value.
Best Brand: Toyota
For the third year in a row, Japan's biggest automaker has earned podium-topping stature as the brand to buy if you want to see more of your money come back when you sell your vehicle. Toyota has consistently accomplished success in the resale value arena through making quality products that improves people's lives, maintaining affordable price, and reassuring that the comfort, reliability, and enjoyment last for years. The 2014 Best Resale Value Award for Best Brand was secured by Toyota amidst aggressive competition in the automotive industry.
Best Luxury Brand: Lexus
Over the past three years, Lexus has won the Best Resale Value Awards as the Best Luxury Brand in America. Lexus insist on high level of quality and mechanical craftsmanship and most importantly, building vehicles that earn the emotional trust of your customers. Lexus cars are sought after because they offer premium ownership experience presented in a luxurious and attractive package. Lexus has emerged as the king of luxury brand value. As good as the cars, owners also to admire the treatment they receive from their Lexus dealers. Lexus vehicles also offer the most technologically advanced hybrid cars among any luxury automaker.  
Lexus brand holds the record for the best reliability and dependability in the industry, which is the main reason why buyers keep coming back to Lexus and why the brand has been chosen the Most Trusted Luxury Brand two years in a row. Meanwhile Lexus also claimed top brand title in KBB 5-Year Cost to Own Awards for the second year in a row.
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