Best Resale Value, Best Brands Image and Most Trusted Brands
Kelley Blue Book Awards
USA: May 7, 2014
Toyota and Lexus have received awards winning: the best resale value and the best brands in the automotive world in the studies in 2014 from Kelley Blue Book Kelley Blue Book, biggest studies company of market values approved in the United States.
Everything Lexus knows about keeping resale values strong, it learned from parent company Toyota: Insist on a level of quality and mechanical craftsmanship so high, it would have been unimaginable just a few years ago. Perfect your interiors and make people so comfortable, they never want to leave. And most importantly, build vehicles that earn the emotional trust of your customers. Over the past three years, Lexus has taken home back-to-back-to-back Best Resale Value Awards as the Best Luxury Brand in America. One win is an honor, two wins is a thrill, but three wins in a row is a dynasty.
For the third year in a row, Japan's biggest automaker has earned podium-topping stature as the brand to buy if you want to see more of your money come back when you sell your vehicle. There's no trick to Toyota's success in the resale value arena it's an old-fashioned formula: Make a quality product that improves people's lives, sell it at an affordable price, and make triple-certain that the comfort, reliability and enjoyment last for years. From across a crowded field of competitors that's never been stronger, the 2014 Best Resale Value Award for Best Brand goes to Toyota.
Brand Image Awards, Most Trusted Luxury Brand – Lexus in the 2014 Brand Image Awards.
Lexus has the best record for reliability and dependability in the industry. Its cars are sought after because they offer quality craftsmanship presented in an attractive, comfortable package. That is why its buyers keep coming back to Lexus, and is also why the brand has been chosen as the Most Trusted Luxury Brand two years in a row by luxury shoppers that also trust Kelley Blue Book.
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